Working from Home?

The pandemic has kept many people at home during the day. many varieties of beverages consumed–and I Googled “all day happy hour” as part of my research:) 

Hey, I’m not here to judge my fellow humans—but I do have a more productive beverage for your work-from-home situation—COFFEE. In fact, according to the National Coffee Association, 85% of coffee drinkers report having at least one cup at home (up 8% since January 2020), and average daily consumption steady at nearly 2 cups per capita since the start of this thing we’re dealing with. The report goes on that “more Americans (nearly 60%) choose coffee each day than any other beverage, including tap water. While COVID-19 restrictions and closures continue to crimp coffee preparation away from home (workplace coffee consumption is down 55% since January 2020), on-the-go options are flourishing – drive-through and app-based ordering are both up 30%.” 

NCA CEO William Murray adds: “The COVID-19 pandemic has kept many people at home for the better part of a year, and the latest ‘Atlas of American Coffee’ shows they took their coffees with them. In fact, we’ve seen Americans embracing their new coffee routines, experimenting with new coffees, and even trying to replicate their favorite beverages at home.” More than 40% of Americans bought types of coffee (e.g., new brand, roast, or type of beans) they had never tried before during the pandemic, and nearly one-third tried to replicate a favorite coffee shop beverage at home. 

One-quarter of Americans purchased new coffee formats (e.g., trying single cups, instant, ground, or whole beans), and nearly one-quarter purchased a new home coffee machine. More than 40% of Americans bought types of coffee (e.g., new brand, roast, or type of beans) they had never tried before during the pandemic, and nearly one-third tried to replicate a favorite coffee shop beverage at home. 

One-quarter of Americans purchased new coffee formats (e.g., trying single cups, instant, ground, or whole beans), and nearly one-quarter purchased a new home coffee machine. 

_{Source: Spring 2021 National Coffee Data Trends (NCDT) survey conducted by Dig Research and released 4/15/21 by the National Coffee Association (NCA).} 

Whichever style of coffee or brew preference you prefer, Fidalgo Coffee has a coffee for you. If you would like to talk about what type of brewer you would like to purchase next, or any new coffee and how to brew them—I’m available to you. I’m even good for a free sample FedExed to your door.

Warmest, Darryl