2020 has brought a new series of hurdles for those working in the coffee & food industries.
This has people questioning, has coffee consumption changed during the pandemic?
- Just as before the pandemic, the vast majority of coffee drinkers (about 80 percent) drink coffee at home, but more than one-third miss visiting coffee shops. More than half of Americans have already returned to coffee shops or plan to do so in the next month.
- 75 percent of coffee drinkers say the pandemic has not changed their coffee consumption. For those who have changed habits, the most reported change is making more coffee at home.
- App-based ordering, including delivery, rocketed up 63 percent amongst those who drank coffee in the last week. Drive-through ordering increased 13 percent amongst those who drank coffee each day.
- Consistent with measures recommended in NCA’s June 2020 COVID-19 reopening guidance, to feel comfortable and increase visits to coffee shops consumers most want to see visible precautions like workers wearing gloves and facemasks (48 percent) and mandatory facemasks for all customers (44 percent).
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Source: https://www.ncausa.org/Industry-Resources/Market-Research/NCDT/Coffee-Consumers-COVID-19-Road-Map-to-Recovery