Fidalgo Coffee Roasters
What is Specialty Coffee? Great question. Depends who you ask!
It means many things and has been a decades long conversation in our industry. I have written and talked about coffee beans as specialty by using the basics from SCAA standards. Here's my definition based on my experience as a member of the SCAA/SCA (Specialty Coffee Association): Specialty coffee is coffee that is free of primary defects in a 1-pound sample and with a notable taste. This definition best serves Fidalgo Coffee's needs and goals, but the story keeps going. For example, a cappuccino is to me the essence of specialty coffee as a finished beverage, which is where the specialty coffee retailer picks up the story. One of my favorite traits that I see alive and well in specialty coffee in America is the pursuit of making it better. Better beans, better coffee. Better roasting, better coffee. Better grinder, better coffee. Better water, better coffee. Better coffee maker, better coffee. Specialty coffee centers on the ingredient and then technique. The quality standard flows from the farm to the cup. I like to break it down into four parts--Producers, Importers, Roasters and Retailers.
This is where the story begins. The Farms, the Processing of the fruit, the Mill and the Exporter. Each of those steps are part of complex operations mostly organized as Cooperatives. Fedecocagua Coop is a a good example from Guatemala.
The Importer works with the Producer at country of origin. At Fidalgo Coffee we use Royal Coffee who is a Specialty Coffee Importer. Royal Coffee only imports specialty coffee. They send their representatives to coffee farms, producer cupping labs and mills to evaluate, cup and sample coffees before making purchases. Fidalgo Coffee relies on its Importer to source coffees to specification for our roasts, blends and single origin offerings. Fidalgo Coffee also uses Royal Coffee to facilitate our direct purchase of the Tierra Nueva farm's entire crop in Honduras each year. Fidalgo Coffee's relationship with Royal Coffee Importers gives our company advantages with reliable supply chain, consistent quality and in meeting sustainability goals such as verification of shade-grown farming, organic and fair-trade certification.
That's what we at Fidalgo Coffee are. When we go to coffee country we are introduced as Roasters. Fidalgo Coffee is a specialty roaster. Our part in this industry is near the end of the story for the coffee beans. We put the finishing touch on the coffee by roasting, blending and packaging the coffee. Each roaster has a different personality. At Fidalgo Coffee we roast from light to dark and we practice Post-Roast blending. Which means roasting the different coffees in a blend separately and then blending the coffee. Our quality standard means that we blend immediately after roasting. Never holding roasted coffee in tubs for later blending days later. All Fidalgo Coffee is roasted and then packed immediately after roasting. Why? Because the enemies of coffee are air, light and humidity. We want to get those beans in the bag immediately to allow the aromatics to condition inside the bag. This helps our customers make delicious espresso.
RETAILERSRoasters can also be retailers and vice versa. At Fidalgo Coffee we sell coffee direct at www.fidalgocoffee.com and from our Roastery Retail Shop & Tasting Room at 856 North Hill Blvd, Burlington, WA 98233. Open for retail sales Mon-Fri 10am-3pm. Fidalgo Coffee serves its customer as a supplier of quality coffee and as a resource of brew expertise and equipment guidance. Fidalgo Coffee also serves customers through its distributors and wholesale coffee customers who are espresso bars, cafes, restaurants, resorts and grocery. Fidalgo Coffee supports cafe owners by providing coffee trainings, menu support and espresso workshops. All with the goal of quality in the cup or as we like to say, the "perfect cup of coffee".
There’s already enough for families to debate these days. Beyond traditional subjects of religion and politics, my household now has a daily discussion around the amount of screen time allowed, when/why/who gets to leave the house and who gets to control the remote when we’re home. Sound familiar?
Life is complicated enough, let’s take one potential debate off the table: coffee.
Here’s a quick guide to compromise:
We’ll start with my wife: she likes darker roast coffees. A great example is Fidalgo Seacost Blend. It’s a lovely brew, and perfect for the coffee drinker who adds something to their cup, perhaps a splash of eggnog?
Me on the other hand, I take my coffee black and prefer a lighter roast like Fidalgo 9 Bar, (which is in our grinder this morning). I absolutely love it. She scrunches her nose.
For the record, our 9-year-old appropriately prefers hot cocoa.
These three coffees fit into what we in the coffee biz call house style blends. Not too dark, not too light, but just right.
It’s inevitable we will all feel additional stress as the holiday season settles in (especially amid a pandemic). Fidalgo Coffee is here to take one potential pain point off the proverbial table and replace it with comfort and joy in your cup.
Darryl Miller, President and CEO
2020 has brought a new series of hurdles for those working in the coffee & food industries.
This has people questioning, has coffee consumption changed during the pandemic?
Here are some interesting findings from the National Coffee Association's latest report:
- Just as before the pandemic, the vast majority of coffee drinkers (about 80 percent) drink coffee at home, but more than one-third miss visiting coffee shops. More than half of Americans have already returned to coffee shops or plan to do so in the next month.
- 75 percent of coffee drinkers say the pandemic has not changed their coffee consumption. For those who have changed habits, the most reported change is making more coffee at home.
- App-based ordering, including delivery, rocketed up 63 percent amongst those who drank coffee in the last week. Drive through ordering increased 13 percent amongst those who drank coffee each day.
- Consistent with measures recommended in NCA’s June 2020 COVID-19 reopening guidance, to feel comfortable and increase visits to coffee shops consumers most want to see visible precautions like workers wearing gloves and facemasks (48 percent) and mandatory facemasks for all customers (44 percent).
Our team is here to help. How can we serve you today? Contact us at: Orders@FidalgoCoffee.com
Our mission is to bring joy to all with quality coffee. We want you to discover your perfect cup which is why we are thrilled to announce Fidalgo’s 9 Bar coffee scored 92 points out of 100 on coffeereview.com. You can read the report findings here.
As a coffee enthusiast, you may know about Coffee Review and their industry work. For those of you who are not familiar, Coffee Review conducts blind, expert cuppings of coffees from all over the world, and reports the findings in the form of 100-point reviews. This independent research team educates readers about coffee with in-depth tasting reports each month, themed around coffee origins, issues, and factors that influence coffee quality and character. The goal at Coffee Review is to point readers to the best coffees in the world that are available at any given time and to educate coffee drinkers, food service professionals, and the coffee trade with a trustworthy and easy-to-use guide based on objective, blind reviews, and cutting-edge reports. You can learn about Coffee Review’s industry work here.
Available in 12 oz whole bean bags we invite you to order 9 Bar today. If you want to learn more about 9 Bar, view our product video here.
Thank you for being a loyal Fidalgo Coffee customer. We appreciate your business. If you need personal assistance, let us know how we can serve you. Contact us at Orders@FidalgoCoffee.com
Independent coffee shops are one of the bright spots in the economy. Thanks for pouring on the hustle and pivoting to new ways of serving customers under truly difficult circumstances. Your flexibility, “can do” mentality, creativity and the customer’s passion for coffee are the perfect blend for business success.
Fidalgo Coffee is delighted to share the newly released report from Square and SCA on their Covid-19 findings so you can leverage the data and spring forward to greater growth.
All business owners have a natural gut instinct for their numbers. Savvy business owners know their real numbers, refer to them often, set goals for the next step up, and an action plan to get there. Have you had time to run reports and analyze where you are winning? Where you can improve? The Fidalgo Coffee team is ready to assist you in reviewing your actual numbers.
As Washington State prepares to reopen, the playing field is in many ways wiped clean. What are your dreams for rebuilding and growing? Do your numbers support that dream? Where else can you pivot? How can Fidalgo Coffee contribute to your success?
As your business partner, Fidalgo Coffee is committed to running alongside you to grow profitably. Let’s discuss your product mix, every aspect of your customer marketing plans, finances, and more. We challenge you to see the future in a bold new way. We want to collaborate with you to develop an abundantly strong future. With a clear vision and path forward, it is easy to believe in the goal.
We look forward to serving you and bringing joy to all with coffee. For the world’s best coffee, syrups, sauces, cups, and personal service, Contact Us.
Finding the coffee you love shouldn't be complicated. Now you can order Fidalgo Coffee on Amazon with the rest of your shopping.
The best news is your order will ship direct, fresh from our roastery. Fidalgo ships the same day Monday – Friday, so you can expect to receive your order the next business day in Western Washington. Delivery times are fast for the rest of the country too.
The Fidalgo Coffee team is ready to serve you!
Thank you grocery store buyers for serving and keeping pantries around America stocked.
As you and your team bravely serve the front lines during the Covid-19 pandemic, we are here to help you and listen to your needs.
How can we serve you today? Contact us at: firstname.lastname@example.org
Bringing joy to all with quality coffee that is good for people and good for the planet,
Fidalgo Coffee Roasters
Copyright © 2020 Fidalgo Bay Coffee, All rights reserved.
There are two ways to grow your sales:
- Increase your share of wallet with existing customers.
- Add new clientele.
The most cost-effective and fastest way to revenue is to serve existing customers with more of what they already love = everything coffee from you!
Covid-19 has wiped the monopoly board clean. This is the greatest reset in the history of business. Time to reimagine your company and go for growth. Whatever “BOARDWALK” and “PARK PLACE” mean to you, today is the day to strategize how to secure those boardgame prizes and build your business.
Pouring on the sales can be as simple as adding one of the five ideas from Torani’s recent article, Creating New Streams of Revenue. Our favorite idea is the Do-It-Yourself Kits which bundle a recipe card and all the necessary ingredients for your customers to make their favorite beverage, cocktail or baked good at home.
Here is an idea starter for a drink recipe:
At Fidalgo Coffee, our mission is to bring joy to all with quality coffee. Expanding how coffee is consumed beyond beverages with clever new recipes for seasonal beverages, cocktails and baked goods is a savvy idea for generating incremental sales.
How can we serve you today with an order of syrups, sauces, and bags of coffee to assist customers in all their DIY projects? To view the Fidalgo coffee collections Click Here. To place your order Contact Us.
Let’s pour on the sales!
Copyright © 2020 Fidalgo Bay Coffee, All rights reserved.